PORTFOLIO SECTION
Radiance
A passion project for a brand that is known to help women achieve healthy, glowing skin through effective skincare solutions.
Project Brief:
Radiance
Overview:
Skincare has become a staple in our daily routines, embraced by people of all genders.
Radiance Skincare Brand wanted to capitalize on this with a great website design.
This project focused on designing and developing a website that brings Radiance Skincare’s commitment to healthy, glowing skin to the forefront.
This case study walks you through my approach and how everything came together.
Project Type:
Branding and Website Design
Industry:
Fashion and Apparel
CMS:
WIX
DATE:
May 2024
But first—
i needed to understand Radiance’s goals and challenges. They wanted to:
- Reach a broader audience interested in natural, effective skincare.
- Build a user-friendly website that clearly communicates product information.
- Enable secure, automated online purchases beyond social media.
Here’s what I recommended
- Developing a website where customers can view and purchase Radiance Skincare products and learn about effective skincare practices.
- Creating a site that's easy to navigate, so customers can quickly find what they’re looking for.
- Offering valuable skincare tips and trends through a blog to help customers make informed choices.
My Approach
- I created a design that resonates with the target audience, ensuring an easy-to-navigate layout that reflects Radiance’s commitment to natural beauty.
- I developed engaging blog content to educate users about skincare practices, ingredient benefits, and Radiance’s ethical approach.
- I made sure to highlight ingredient lists, sourcing details, and manufacturing processes, using customer testimonials to build trust and boost conversions by reducing doubt.
What`s Next?
I began finding inspiration and creating mood boards for the visual identity and overall look of the website. Here’s what I settled for:
The color palette was chosen to enhance the overall aesthetic and mood of the website. Light Yellow brings a warm, inviting feel, perfect for evoking a sense of freshness and cleanliness. Cool Gray offers a neutral background that keeps the design balanced and professional. Slate Blue adds a calming, trustworthy element, while Pale Green ties the look back to the natural ingredients Radiance Skincare is all about.
For Radiance Skincare, I chose Poppins Extra Light for headings and Sora Light for paragraphs, creating a sleek, modern feel throughout the website. Poppins Extra Light adds that touch of sophistication that matches the high-end vibe of their skincare products, while Sora Light keeps everything readable and clean.
Recap Of My Role
I led the development of Radiance Skincare’s website, focusing on a user-friendly interface that matched the target audience’s preference for simplicity and natural beauty. I managed the planning, brand identity development, and website design and development using WIX. I also ensured transparency through clear ingredient communication and customer testimonials, and implemented a launch strategy to maximize impact.
The Result
The Radiance Skincare Brand website project effectively educated, engaged, and converted visitors by showcasing natural beauty and skincare expertise. With a focus on user-centric design and transparent communication, the website stands out as a trusted resource for achieving healthy, glowing skin through effective skincare solutions.
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