Quick question
When was the last time you made impressive sales and saw good money come from your website?
A few hours ago?
Yesterday?
Last week?
Or almost never?
If you’re like many, despite investing time, money, and resources into your e-commerce website, the sales just aren’t coming through.
Trust me, you’re not alone.
In fact, reports show that while e-commerce sales grew by 9% in 2024, many businesses still struggle to convert visitors into paying customers
But online shopping is now a part of everyday life, and some stores are definitely raking in those sales.
So, what are they doing differently?
In this post, I’ll break down why your website might not be performing as it should and give you the steps to start turning those visitors into loyal customers.
Ready to finally make money from your e-commerce website? Let’s get into it!
What Getting More Conversions Means for E-Commerce Businesses
First off, when was the last time you checked your conversion rate?
Do you know what your conversion rate is?
And what I mean by that is, are your website visitors taking the actions you want, buying products, signing up for your newsletter, or adding items to their cart?
Conversions are the magic that turns casual visitors into paying customers.
The higher your conversion rate, the more money you’re making and the stronger your customer base becomes.
It’s that simple.
Think of conversions as the heartbeat of your e-commerce business.
The better your site turns visitors into customers, the faster your business grow.
Why You Need to Focus on Conversions Right Now
As a business, how many choices do you think your potential customers have?
Hundreds, right?
With so many options out there, it’s more important than ever to make sure your visitors feel engaged and motivated to act.
If your site isn’t turning visitors into buyers, you’re leaving money on the table.
And guess what? That money could be going to your competitors.
So, If your sales aren’t where you want them to be, isn’t it time to take a good look at your strategy?
Ignoring conversions means you’re letting money opportunities slip by, and trust me, that impacts your business growth.
Let’s Talk About 11 Easy Ways to Boost Your Conversions and Make More Money
-
What Are Your Goals?
Before doing anything at all, ask yourself:
What do I want my visitors to do?
Is it to buy your products?
Sign up for emails?
Without a clear goal, how will you know if you’re winning?
Once you decide, everything else will fall into place.
P.S. Already have traffic but not enough sales? Book a FREE Click-to-Sale Strategy Call and learn how to double your revenue.
-
Is Your Website Easy to Use?
With clear goals in mind, it’s time to make sure your site supports them.
All of our efforts will be wasted if visitors can’t even use your website.
if your visitors can’t find what they’re looking for or get frustrated, why would they stick around?
Make it super easy for your customers to buy.
Use clean layouts, simple navigation, and clear call-to-action buttons.
Better UX = more sales.
-
Do You Have Reviews?
Now that your visitors are engaged, we need to show them they can trust you.
Adding reviews and testimonials builds trust and provides reassurance that your products or services are worth buying.
Amazon’s growth is largely due to their review system, have you ever seen it?
One of the main reasons people shop there is because they trust the reviews.
When people look at a product on Amazon, they immediately scroll down to check the reviews, sometimes even before looking at the pictures.
In contrast, many e-commerce stores have a review function, but most of their products have zero reviews.
As a business owner, making sure there are plenty of customer reviews is key.
Follow up with your customers regularly and ask them to post reviews.
When customers buy a product, automatically send them an email asking for a review.
Incentivize them if necessary,
By incentivize, I mean offer a small gift with their next order to show them how important their feedback is to your company.
It really does make a difference.
-
Write Engaging Copy
When your visitors read your product descriptions or landing pages, they should feel like you’re speaking directly to them, like your products are definitely for them.
Use empathetic language.
What problem does your product solve?
What transformation does it offer?
Emphasize the benefits of your products over the features.
For example, if a product is lightweight (feature),
Think about how that benefits the customer?
Maybe that means it’s easy to carry around.
A customer that prioritizes that will be compelled to buy.
Show them how your product will improve their lives or solve a problem.
Show them why they need what you’re offering—not just what it does.
This emotional connection is vital to nudging them closer to the checkout button.
P.S. Want copy that speaks to your audience and drives sales? Book your FREE consultation call.
-
Optimize Your Contact and About Pages
After your product page or homepage, these are the most visited pages.
So we need to optimize them for conversions.
A strategy I recommend for contact pages is to add a phone number.
Why?
The human touch of calling on the phone to get help is way better than email support.
Customers can call to explain their issues, and trained customer service staff can use persuasion and strong customer relations skills to address their concerns.
What does that mean for you?
More conversions.
For the About page, tell your story, share the founder’s image, and explain why you started your business and what you care about beyond profits.
Be human.
The best practice here is to guide visitors back to your shop page.
How? Mention best-selling products or the founder’s favorite picks (visitors might check the products to see why they’re favorites).
Make it fun.
The goal here is to get them back to our product/shop page.
-
Are You Clear About Shipping and Returns?
Nothing kills a sale faster than uncertainty.
Address objections your customers might have by clearly displaying your shipping and refund policies.
Refund policies are especially important.
If customers don’t like the product, it’s the wrong size, or they need to return it for any reason, what happens then?
Have clear policies in place that reassure them while also being fair to your business.
Transparency helps visitors feel secure in making a purchase, knowing they have options if something goes wrong.
-
Answer Common Questions with a FAQ Section
To build on the transparency theme, include a comprehensive FAQ section that addresses common objections and concerns.
Brainstorm questions customers might ask before buying.
What are the most frequent questions your support team receives?
What objections do potential customers usually have?
For high-ticket items, they might wonder about why the pricing is so high.
Answering these questions upfront removes friction and keeps buyers moving toward a decision.
The more clarity you provide, the fewer doubts they’ll have.
-
Remove Social Sharing on Product Pages
Social sharing buttons on product pages can distract potential buyers.
Sharing products on social media might seem like a good idea, but it pulls attention away from the purchase process.
Sure, sharing is nice, but not at the cost of a sale.
On product pages, keep the focus on buying, not sharing.
Every click should lead them closer to the checkout, not away from it.
-
Test Your Add to Cart Button Design
Your “Add to Cart” or “Buy Now” button is one of the most important elements on your site.
Your “Add to Cart” button is where the magic happens.
Is it easy to spot?
The right size?
The right color?
Play around with designs to see what gets the most clicks.
Small tweaks can lead to big wins.
Experiment with different designs to find what drives the most conversions.
Keep testing until you find the design that gets the most clicks!
-
Can Customers Pay However They Want?
Now that your visitors are ready to buy, make the process as easy as possible.
Offering more than one payment option increases the chances that customers will follow through with the purchase.
Do they want to pay with a credit card?
You accept that.
PayPal?
You’re ready.
Research popular payment options and provide as many as possible.
Flexibility ensures you’re not losing sales due to limited payment methods.
Don’t lose sales because of limited payment options.
-
Create Urgency and Scarcity
Finally, give your customers a reason to act now and not later.
Why should they buy now instead of later?
Are products running out?
Are you never restocking again?
Or maybe there’s a discount they’ll miss if they don’t act quickly.
Customers sometimes need an extra nudge to commit.
Adding elements like limited-time offers or low-stock notifications creates a sense of urgency and scarcity.
When customers feel like they might miss out, they’re more likely to complete their purchase right away.
Putting It All Together
Improving conversions doesn’t have to be complicated.
Define your goals, make your site easy to use, build trust, and give people a reason to buy now.
When everything works together, your sales will soar.
Ready to scale your business with a high converting website? Book your FREE consultation call.
