PORTFOLIO SECTION
Capology
A website design project for a fashion brand that helps women feel confident by offering stylish, comfortable clothes that are made with care for the planet.
Project Brief:
Capology
Overview:
Capology is a hat-focused brand dedicated to helping people find headwear that matches their personality, style, and everyday needs.
The goal was to create a high converting website that told the brand’s story and made shopping simple.
This case study walks you through my approach and how everything came together.
Project Type:
Branding and Website Design
Industry:
Fashion and Apparel
CMS:
WordPress with Elementor
DATE:
October, 2024
Project Goals
- Build a website from scratch that’s clean, stylish, and works smoothly on both desktop and mobile devices.
- Add upsells and down-sells throughout the site to help increase revenue while still making the shopping experience fun and stress-free.
- Make sure the website really reflects Capology’s style, so customers know exactly what the brand stands for.
- Design a website that’s simple to navigate with clear, quick checkout options, so customers can get what they want without hassle.
Target Audience
Capology’s customers are people who love hats and want to look stylish without compromising comfort. They’re mostly young adults who appreciate quality and unique designs, whether they’re looking for something for everyday wear or a special event. They love shopping online and want a fast, easy experience that lets them buy the best hats for their style.
What`s Next?
I began finding inspiration and creating mood boards for the visual identity and overall look of the website. Here’s what I settled for:
The bold orange is the kind of color that grabs attention, perfect for a brand focused on standing out. I paired it with deep charcoal to bring in that urban, streetwise vibe. The gray keeps everything balanced without taking away from the boldness. And, of course, crisp white keeps things fresh and clean, letting the other colors shine without overwhelming the design.
For NovaStyle, the typography is all about impact and readability. League Spartan is used for headings because it’s bold and geometric, making sure that every title and heading grabs attention right away. For the body text, Proxima Nova is the perfect choice—it’s clean, modern, and super easy to read.
Recap Of My Role
I took the lead on designing Capology`s website, from research and planning to brand identity development, and finally, to the website’s design and launch on Worpress. I worked on a 10-day timeline, and here’s how the process unfolded:
Day 1-2:
Research and planning—getting a deep understanding of the audience and brand.
Day 3-5:
Developing a fresh, unique brand identity that aligns with Capology
Day 6-8:
Designing and developing the WordPress website to showcase the collection in a visually appealing, user-friendly way.
Day 9:
Implementing the launch strategy, making sure everything was ready for the big reveal.
Day 10:
The official launch. Capology`s website went live, fully equipped to make its mark.
Summary
Capology’s website was a big success. They went from having no online presence to having a fully functional, beautiful site that’s helped them increase sales and connect with their customers. With upsells and down-sells added in, customers are making bigger purchases, and the shopping experience is smooth and enjoyable. The brand now has a digital space to grow and continue to offer great products to even more people.
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