You’ve probably noticed how your competitors seem to be thriving online.
They’re grabbing attention, selling out their products, and making real money.
You might be wondering, “What are they doing that I’m not? What am I missing?”
It’s not luck.
It’s not by chance.
It’s the result of smart website strategies that actually work in today’s digital world.
The truth is, just having a website isn’t enough anymore.
To stand out, you need strategies in place to make more money with your website.
The businesses winning in 2025 aren’t relying on luck, they’re using simple, proven strategies to get results.
So, how can you do the same?
In this post, I’ll walk you through three easy website strategies to help you make more money in 2025.
Ready? Let’s get into it!
Strategy 1:
Free Shipping to Increase AOV (Average Order Value)
I know what you might be thinking:
Free shipping?
How is offering free shipping to customers when it’s supposed to be paid going to make me more money?
Well, it will, and here’s how.
Most businesses use free shipping as a last-minute, desperate order grab.
But the right way to use it?
To increase average order value (AOV) which, by the way, means how much, how many, and the price of what each of your customers buys at a time.
Here’s what you should do:
Start with a base AOV, let`s say $100.
Your data shows that this is the minimum amount your ideal customer spends at a time.
Now, use free shipping to encourage them to go above this average.
For instance, offer free shipping on orders of $150 or even $200.
Why does this work?
We are wired not to want to pass up good offers, and what better offer is there than free shipping?
Shipping is expensive in most countries and one of the common reasons people decide not to buy.
With a properly framed free shipping incentive, customers are more likely to add extra items to qualify, which means more money for you.
Strategy 2: Upselling, Downselling, and Cross-Selling
Upselling and downselling aren’t just buzzwords, they’re proven ways to boost your profits.
Here’s how they work:
- Upselling: Suggest higher-value or premium options to customers who are already buying. For example, if a customer is purchasing a phone, offer them a better model with added features or accessories like earbuds.
- Downselling: If a customer is hesitant or seems like they might abandon their cart, offer a lower-priced alternative. For instance, if someone is unsure about a $200 product, show them a $100 version.
- Cross-Selling: Recommend complementary items that go well with their purchase. For example, if they’re buying a dress, suggest matching shoes or a bag.
Using these strategies helps you make more money while also improving the customer experience.
Every interaction becomes an opportunity, whether the customer spends more or you save a sale that might otherwise be lost.
Strategy 3:
Lead Magnets
If you’re like most business owners, you only focus on the immediate sales you can get.
But what about all the other visitors, those who aren’t ready to buy right now?
They’re a lot more than your instant buyers, yet they often get ignored.
This is a huge mistake because you’re missing out on so many sales and leaving money on the table.
You should always use a lead magnet.
A lead magnet is something valuable you offer for free, like a discount code, a downloadable guide, or even an exclusive access in exchange for your customer’s contact details, preferably their email.
By collecting their details, you can market to them later and turn them into paying customers.
Without a lead magnet in place, you’re losing out on building a relationship with potential buyers who could bring you a lot of sales down the line.
Conclusion
Your competitors aren’t getting lucky.
They’re using strategies like these to turn their websites into money-making machines.
Free shipping boosts AOV, upselling and downselling maximize every transaction, and lead magnets ensure you’re capturing future sales opportunities.
2025 is your year to win online.
The question is: Are you ready to put these strategies to work?
Let’s make it happen! Start by booking a FREE Click-to-Sale Strategy to double your website revenue
