Why do you have a website?
Why are you in business?
To make money, right?
For most business owners, that’s the dream.
But what if your eCommerce website is secretly holding you back from achieving that dream?
There are common mistakes that many business owners overlook, and they could be draining your sales without you even realizing it.
Today, we’re getting into “5 Mistakes Killing Your E-commerce Website Sales (And What to Do About Them).
These mistakes might seem small, but they could be costing you big.
Ready to find out what they are, and how to fix them?
Let’s get into it and get your sales back on track!
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Bad Product Image Quality
Unlike real-world shopping, we can’t feel, touch, or physically see the products we want to buy.
So what do we rely on? Product images!
You’d be doing yourself a disservice if you use bad product images that don’t reflect the quality of your products.
Poor-quality images can hurt your sales because nobody wants to risk buying something that doesn’t look good.
If it looks bad in pictures, people assume it will look bad in real life.
Take extra time to take high-quality product pictures yourself if possible.
If you can’t, hire a professional or source high-quality images.
Make sure you provide multiple angles, close-up, right, left, bottom, and top views.
Great images make a huge difference in how your products are perceived.
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Confusing Product Descriptions
Just like product images, your product will be judged by the description you write.
Think about it: you wrote the description yourself.
If it’s sub-par, your product will be perceived as sub-par.
A sloppy or vague description gives the impression that you don’t care about the details, and that affects whether or not customers will buy.
If writing isn’t your strength, consider working with a copywriter who can help you make your descriptions shine and accurately communicate the value of your product.
And don’t make the mistake of thinking, “Maybe they won’t read it?”
They do and it absolutely influences their decision to purchase.
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Lack of Trust Signals (Reviews, Testimonials, etc.)
Trust is critical in eCommerce, and without it, your customers will hesitate to buy from you.
Without social proof like reviews and testimonials, it’s hard for people to believe that your products live up to their promises.
Adding positive customer feedback, product reviews, and trust signals (like certifications, awards, or guarantees) will help create a sense of security.
Make sure your site includes visible reviews on product pages and consider adding a dedicated “Testimonials” or “Trust” section to further establish credibility.
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Not Mobile-Friendly
When was the last time you shopped for something—anything at all, on your laptop or tablet?
Exactly.
These days, most people shop on their phones.
If your site isn’t mobile-friendly, you’re losing potential sales before they even happen.
A mobile-friendly website isn’t just a nice-to-have, it’s a must-have.
Make sure your site is responsive, easy to navigate on smaller screens, and loads quickly.
If your site isn’t mobile-friendly, you’re cutting off a massive portion of potential customers.
This simple adjustment can have a huge impact on your sales.
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Bad Navigation
Even if your website has great design, amazing products, and quality content, if visitors can’t find what they’re looking for easily, they won’t stick around.
Bad navigation is one of the top reasons customers abandon a website.
Make sure your site has clear, logical navigation.
Use categories, filters, and most importantly a visible search button.
Research has shown that a visible search button increases the chances of visitors finding what they need, leading to better conversion rates.
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Complicated Checkout
You’ve done the hard work:
You’ve brought traffic to your site.
Visitors can navigate your website.
Your site loads quickly.
They love the product descriptions and images.
They’re ready to buy.
But then they hit your checkout process—and it’s a 10-step nightmare.
This is where many businesses lose sales.
People like convenience, so don’t force your customers to jump through hoops just to complete their purchase.
Offer a quick checkout process, reduce the number of steps, and provide multiple payment options.
Make life easier for your customers, and you’ll be amazed at the boost in conversions.
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No Contact Details or Customer Support
Customers want to feel secure, and part of that security comes from knowing they can easily reach out if they have questions or issues.
If your website doesn’t provide clear contact information or customer support options, you’re missing an opportunity to build trust and loyalty.
Make sure your contact details are easy to find and offer multiple ways for customers to get in touch with you, whether through email, phone, or live chat.
Customers appreciate knowing they can reach out when needed.
Having accessible customer support builds trust and encourages people to buy from you.
Conclusion
Building a successful eCommerce website is about more than just having great products.
By addressing these common design mistakes, bad product images, confusing descriptions, lack of trust, poor mobile optimization, bad navigation, complicated checkout, and missing contact details—you’ll see a significant improvement in your sales.
Take the time to fix these issues, and watch your business thrive.
Ready to make a change? Start with just one area today, and you’ll be on your way to a more successful online store.
I have a FREE consultation call that will help you 2X Your E-Commerce Store Conversion Rate. Book Here
